Customer and client management refers to the process of effectively overseeing and maintaining relationships with customers and clients, to ensure their satisfaction and loyalty. It involves various activities such as understanding their needs and preferences, managing their accounts and contact information, addressing their inquiries and concerns, and proactively seeking feedback to improve service delivery. Effective customer and client management plays a crucial role in building trust, establishing long-term partnerships, and maximizing business growth. It encompasses elements like customer relationship management (CRM) systems, customer service, account management, client retention, and customer satisfaction. Implementing robust strategies and employing appropriate technologies are essential for successful customer and client management.